It's fairly common for clients to tell me they are tired of their current career and want more 'fulfillment'. If you search the internet for information on career fulfillment, you'll find plenty of advice. Most of it in the form of "3 Easy Steps to..." or "7 Pitfalls to...." (Seems 3 and 7 are magic numbers for people who write advice columns...) One step that almost all of these advice columns list is that you first need to understand yourself. I couldn't agree more. Fulfillment to one person might be sheer drudgery to another.
When considering business ownership as a possible way to achieve that fulfillment, you have to look beyond the product or service. It might be easy to be enamored with the product; when considering if the business will be fulfilling for you, you need to look at the role you'll be playing in the business as the owner and the results that the business will provide. Here's the story of woman who did just that....and found an option that brings her fulfillment on multiple levels.
